THE BRIGHT SIDE
Campaign|Creative direction
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BrightPensioen
The Netherlands
In the past years, members wrote hundreds of reviews on Trustpilot with a remarkable score of 4.8/5. This lead to the idea for this campaign of letting members speak about their brand instead.
THE FRAME
A simple black wooden frame is used as a connection throughout all communication such as commercials, displays, posters & social media adds & posts.
TYPOGRAPHY
The layering, peeling, revealing & shifting compositions are utilized to communicate information through typography, graphic language & the use of images within both, physical & digital spaces.
