Tica

Tica is an e-commerce B2B platform designed to showcase 20,000 unique products from over 300 brands, offering a seamless and accessible shopping experience. A bespoke visual identity was created to reflect the brand’s culture and support an intuitive, user-friendly platform.

The visual identity was crafted to represent the wide variety of products available on Tica while providing users with the freedom to explore and find inspiration. A strong graphic character defines the brand, which is applied across various mediums, both in-store and online. The design approach prioritizes simplicity, allowing each product to speak for itself.

To further elevate the user experience, the retail design concept was directly translated from the online platform. A well-thought-out guidance system, featuring wall displays and infographics, creates a smooth and inspiring in-store journey. The project’s color palette, primarily black and white, is consistent with the Tica-Online logo, conveying simplicity and sophistication while keeping the space dynamic.

Additional brand elements — including gift cards, membership cards, paper bags, and badges — enrich the overall shopping experience, ensuring it remains cohesive, engaging, and memorable.