Robert Niemer

Robert Niemer is the first dedicated short game coach in the Netherlands, revolutionizing how golfers approach the critical skills of putting, chipping, and bunker play. With a sharp eye for detail and innovative, tailored coaching methods, he has helped countless players improve their short game, lower their scores, and build confidence around the green — leaving a lasting mark on Dutch golf.

For this project, a refined and minimalistic brand identity was developed, inspired by both the sport and Robert’s name. The logo integrates golf symbolism by transforming the letter “O” in Robert into a ball, positioned on the letter “I” to form a visual reference to a tee. The result is a chic and elegant design that reflects precision and sophistication. To complement the identity, a series of illustrations based on Robert’s image were created, adding a personal and distinctive touch to the overall brand presence.