For BrightPensioen, a series of brand studies shaped a fresh and distinctive visual language. With a clear brand positioning and the creation of new online experiences, BrightPensioen has become one of the strongest retirement funds for freelancers in the Netherlands.
The communication style carries a personal and human touch, setting the brand apart in a competitive landscape. A series of visuals were developed to elevate the brand profile, always prioritizing a smooth and simple user experience.
The visual identity was applied consistently across all touchpoints — from the website, social media, and animations to brochures, event graphics, films, and posters. A bright and energetic color palette was selected to attract attention and convey the brand’s positive, forward-looking spirit.
