FOR A BETTER
TOMORROW
Campaign|Creative direction
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BrightPensioen
The Netherlands
The task of this campaign was to create a recruitment campaign identity to clarify the companies USP's, attracting freelancers & company owners to build on their retirement for a better future.
Commercials
With a combination of animations and real footage, four short commercials were made. Every single commercial addresses a separate USP to clarify the advantages of the brand in a direct & clear way.
PART I
DISPLAY-ADDS
For the second phase of the campaign, 12 short fun animations were illustrated and brought to life.
PART 2