BRIGHT PENSIOEN

visual identity|illustration

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bright pensioen

amsterdam

"bright pensioen" is a supplementary pension company located in amsterdam specialized in pensions for self-employed professionals or freelancers and managers who want to have an additional pension.

VISUAL IDENTITY

 

as we embarked on a brand journey with "bright pensioen" one key question emerged: is there a way to inject more personal and human touch in our brand communication and still motivate self-employed professionals to think about their retirements in a serious way?  the illustration style is friendly, personal, honest and simply "bright".

TASKS

 

the visual identity and communications were brought to life across all touch points including website, social media, brochures, event graphics and posters.

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